Water movement gets everyone involved

9 December 2018

DairyNZ has launched an exciting new movement to get everyone to play a role in improving NZ’s waterways, explains chief executive Tim Mackle.

The Vision is Clear: Let’s Improve our Waterways is now streaming across the country, showing the work being done by dairy farmers and other New Zealanders to benefit rivers, streams, lakes and beaches. It calls on all Kiwis to follow    the movement, get involved and look after New Zealand’s waterways.

The campaign can be heard on the radio, seen on Facebook and Twitter, and read about in the paper. We’re encouraging people to visit thevisionisclear.co.nz.

Launched on November 1, The Vision is Clear got off to a great start: the first week’s Facebook post reached  327,669  people and 93,000 viewed the video in the first five days.

On day one of the campaign, an article ran on The NZ Herald’s website homepage sharing the movement’s purpose and encouraging all Kiwis to get behind the campaign.

The article reached thousands of people, with more than half  from Auckland. Articles will continue to roll out in December, reviewing the state of all New Zealand waterways and theresearch underway by the dairy sector to improve water quality.

So why are we doing this? Well, in part because you, New Zealand’s dairy farmers, have being doing great work to look after your waterways – and we need to showcase this. DairyNZ is also working on solutions to reduce dairying’s impact on the environment. We all know there’s more work to be done.

And we know most of you have invested heavily in this – not only financially, but also personally – with your time, energy and passion.

Dairy can play its part but we can’t do it alone. Water quality is affected by many other users. We knew we had to do something differently and so we took a leadership position – ‘why not get  the whole country doing their bit, as well as dairy farmers?’ – to work together to improve the state of our waterways.

We’re really excited about The Vision is Clear: how it could change the way New Zealanders think about their own impact on water and how they can care for their local waterways.

Tim Mackle


Media inquiries:

Lee Cowan
Senior Engagement & Communications Manager
021 930 836

Vanessa Feaver
Senior Communications & Media Specialist
027 836 6295

Photo usage: If you require high-resolution versions of photos featured in this article, please contact info@dairynz.co.nz