Keep calm & keep eating, there’s plenty, says social media videos

14 April 2020

​Hot on the heels of a dairy farmer video that hit the spot on social media recently, is a second video where farmers have brought along some of their mates.

Their purpose is to assure New Zealanders that, despite COVID-19, the country’s food supply chain is still open for business and in action getting food to the nation’s tables.

In candid sound-bite style and using smartphones to film themselves, they state that the supply chain is on the job keeping up the food supply for Kiwis – and that, of course, everyone is staying safe and working to COVID-19 rules.

The videos follow concerns by consumers that the COVID-19 lockdown may mean there is not sufficient food to feed everyone.

DairyNZ chief executive Dr Tim Mackle says farmers, growers and others in the food supply chain are proud to be an essential service ensuring food supplies for everyone.

“There’s no-one better to tell that story than them, as can be seen on both videos. We all share concerns about the health and economic effects COVID-19 is having on our families, communities and New Zealand,” he says.

“Everyone in the food supply chain, from farmers and growers to the retailers, is working hard to ensure there’s plenty for all.”

Featured in the latest video are some of the many people working hard to get our food from ‘paddock to plate’ – farmers, truck and tanker drivers, food processors, packers, a butcher and retailer, and some children too.

The message is not to panic, there is a strong supply chain for fresh, nutritious food produced in New Zealand – and that ‘you’re in good hands with us’.

Both videos have been collated by DairyNZ, with help from a range of others, including Beef + Lamb New Zealand.

The first video, featuring dairy farmers, rapidly clocked 500,000-plus social media views and more than 2,500 shares in its first few days, with figures still climbing. The second video, uploaded the following week, has followed a similar trajectory.

Media inquiries:

Vanessa Fever

Senior Communications and Media Specialist

Phone 027 836 6295

Photo usage: If you require high-resolution versions of photos featured in this article, please contact